With a unique blend of financial expertise and marketing leadership, I help small and mid-sized businesses get the most out of their marketing budgets—ensuring every dollar spent drives real, measurable growth.

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Over the years, I’ve worked with ambitious business owners who are great at what they do—but aren’t always sure if their marketing is working. That’s where I come in. I take a strategic, numbers-backed approach to help businesses simplify their marketing, focus on what works, and confidently move toward their growth goals.

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A Bit About My Experience
I’m currently the Vice President of Marketing at Corporate Traveller Canada, where I’ve delivered double-digit customer growth, generated millions in additional revenue, and optimized both customer acquisition and lifetime value.

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Before that, I held leadership roles at Flight Centre Canada—moving from finance into marketing, and eventually leading national marketing teams. I've built strategies from the ground up, led high-performing teams, developed campaigns across digital channels, and used data to continually optimize performance and ROI.

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My background in finance gives me an edge—I don’t just create creative campaigns; I ensure they’re profitable and aligned with your business goals.

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What I Believe
Many businesses struggle with scattered marketing, wasted spend, and unclear strategy. I believe marketing should be clear, aligned with your business goals, and deliver results you can see. Whether you need coaching, a fresh strategy, or expert eyes on your website—I’ll help you focus, simplify, and grow.

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Let’s take the guesswork out of your marketing and create a plan that delivers real impact.

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And Outside of Work…

I’ve travelled to over 30 countries—my favorites (so far) are Italy, Egypt, and Portugal. I love exploring different cultures, trying local food, and finding hidden gems off the tourist track. Travel has shaped how I see the world—and how I approach business: with curiosity, empathy, and a sense of adventure.